---
title: "NorthStar Network: high-traffic API re-architecture"
description: "How our engineers re-architected critical APIs serving 50M+ monthly users with a Redis and Elasticsearch caching redesign, and built AI tooling for the team."
canonical: https://sdk.enterprises/en/work/northstar-sports-media-apis
language: en
---

# Re-architecting APIs for a sports media platform with 50M+ monthly users

- Client: NorthStar Network
- Period: 2024-05 to 2025-07
- Team track record
- Stack: PHP 8, Laravel 10/11, MySQL, Redis, Elasticsearch, Kubernetes, AWS, Google Cloud

NorthStar Network runs an international sports media platform. Its tools team owns the real-time data and APIs the rest of the platform depends on, serving more than 50 million users a month.

Critical APIs had to stay fast under heavy, spiky traffic while a team of five to ten engineers kept shipping changes to a growing codebase.

## What we did

- Re-architected the critical APIs serving the platform.
- Redesigned caching with Redis and Elasticsearch around real access patterns.
- Built AI-driven internal tooling to automate recurring engineering tasks.
- Standardized and modernized backend modules across the codebase.

## Results

- Lower P95 response times after the caching redesign.
- Less manual effort on recurring engineering tasks.
- A more maintainable codebase for the whole team.